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Merchandising La seducción en el punto de ventaeBook
Autor: Jorge Prieto
eBook
$ 6.66
$ 9.52
Ahorras: $ 2.86
Impreso
$ 1.29
$ 10.29
Ahorras: $ 9.00
Sobre el autor:
Jorge Eliécer Prieto Herrera es Administrador de Empresas, Especialista en Proyectos de Desarrollo, Especialista y Magíster en Docencia Universitaria. Profesor universitario, asesor y consultor organizacional nacional e internacional. Director y presentador de programas de radio enfocados en emprendimiento, gerencia, mercadeo, servicio, investigación, tecnología y docencia. Ha elaborado libros, revistas y material didáctico; es investigador y desarrollador de productos y servicios, entre otras muchas destrezas orientadas a la educación, la cultura política y el servicio al cliente interno y externo.
El merchandising es la seducción del comprador en el punto de venta. Esta seducción o “embrujo mágico” es el resultado de una mezcla de elementos fundamentales que se pueden aplicar en cualquier negocio con diversos productos o servicios. Se presentan los conceptos tanto estratégicos como tácticos de un aprendizaje fácil y puntual para ayudar en la toma de decisiones de los gerentes que reconocen el merchandasing como la seducción del comprador en el punto de venta.
Edición: Segunda
Año: 2010
ISBN: 978-958-648-930-0
Páginas: 148
Dimensiones: N/D
Formato: eBook
Idioma: Español
Área: Ciencias Empresariales
Categorías: eBooks, Libros de Mercadeo y ventas
Año: 2010
ISBN: 978-958-648-930-0
Páginas: 148
Dimensiones: N/D
Formato: eBook
Idioma: Español
Área: Ciencias Empresariales
Categorías: eBooks, Libros de Mercadeo y ventas
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