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Fundamentos de marketingeBook
Autor: Mario Mesa
eBook
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Lleva al lector a la esencia de la filosofía del marketing del siglo XXI: comprender al consumidor, cautivar al comprador y conservar al cliente, en entornos altamente competitivos y globales; igualmente, le permitirá poner en práctica toda la fundamentación descrita y estimula a tomar decisiones empresariales orientadas hacia la satisfacción del consumidor o usuario del producto.
Edición: Primera
Año: 2013
eISBN: 9789586488990
Páginas: 282
Dimensiones: N/D
Formato: eBook
Idioma: Español
Área: Ciencias Empresariales
Categorías: eBooks, Libros de Mercadeo y ventas
Año: 2013
eISBN: 9789586488990
Páginas: 282
Dimensiones: N/D
Formato: eBook
Idioma: Español
Área: Ciencias Empresariales
Categorías: eBooks, Libros de Mercadeo y ventas
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