Estrategias de comunicación empresarialImpreso

Autor: Luis Carlos Palacios

3.33 out of 5

Impreso $ 11.62 ~~$ 15.49~~

Ahorras: $ 3.87

eBook $ 9.49 ~~$ 12.65~~

Ahorras: $ 3.16

La mayoría de los conflictos que se dan diariamente entre las personas pueden resolverse con una buena comunicación, esta debe beneficiar la vida de las personas en cualquier ámbito que se desarrolle. Por ello, saber dirigir una reunión, presidir una junta, escribir un informe, dictar una conferencia son habilidades necesarias para un empresario, profesional, dirigente.

A fin de que quien participe en escenarios públicos, políticos, culturales, sociales, empresariales o religiosos logre ser apreciado, necesitado y querido, y sea capaz de planear y analizar situaciones y resolver problemas, el libro ofrece las técnicas necesarias de exposición, expresión oral y escrita, comunicación empresarial y procedimiento parlamentario.

La obra va dirigida a estudiantes, profesionales, consultores y directores relacionados con el sector empresarial y la interrelación con grupos sociales, laborales, políticos, investigativos y sindicales.

SOBRE EL AUTOR
Luis Carlos Palacios Acero
Ingeniero Industrial y Magíster en Investigación Operativa y Estadística (U. Tecnológica de Pereira, Colombia), DEA en Organización de Empresas (U. San Pablo, España), 2ème Degré Option production (École d’organisation scientifique du travail, Francia). Docente universitario, director de Ingeniería Industrial de la U. Libre, investigador y consultor. Se ha desempeñado en la dirección y gerencia de varias empresas y organizaciones del sector privado.
Autor de Estrategias de creación empresarial (2015), Ingeniería de métodos, movimientos y tiempos (2016), Dirección estratégica (2016) y Administración de la producción (2019).

TABLA DE CONTENIDO

Introducción

Capítulo 1. Importancia del lenguaje en la comunicación empresarial

1.1 Introducción

1.2 Las comunicaciones

1.3 Función de la comunicación.

1.4 Definición de la comunicación

1.5 Formas de comunicación

1.6 La comunicación como proceso

1.7 El éxito y el fracaso de la comunicación

1.8 Objetivos

1.9 Medios de comunicación

1.10 El esquema de comunicación de Ardoino

1.11 Experiencia de comunicación de Leavitt

1.11.1 Comunicación unilateral

1.11.2 Comunicación bilateral

1.12 La técnica del Feedback según Floyd C. Mann

1.13 Principios de comunicación

1.14 Mandamientos para una buena comunicación

1.15 Ejercicios

1.16 Taller

Capítulo 2. Elementos de una exposición

2. 1 Introducción

2.2 Elementos de una exposición

2.3 El orador

2.4 Seguridad del orador

2.5 Los modelos de expresión

2.6 La falta de ideas

2.7 Los medios vocales

2.7.1 Respiración

2.8 Recursos en los que se basa la expresión oral y escrita

2.9 El orador en el sentido estricto de la palabra

2.10 Partes de una exposición

2.11 Preparación de la exposición

2.12 Limitación del tema

2.13 Prueba del tema

2.14 Comunicación del tema

2.15 Tipos de gestos

2.16 Posturas equivocadas

2.17 Sustentar la exposición

2.18 Adaptación del expositor a la audiencia

2.19 Resonancia en la audiencia

2.20 Saber escuchar

2.21 Ejercicios

2.22 Taller

Capítulo 3. técnicas en el manejo de la expresión oral

3. 1 Introducción

3.2 Técnicas de comunicación

3.2.1 El diálogo

3.2.2 La conferencia

3.2.3 Mesa redonda

3.2.4 Seminario

3.2.5 Simposio

3.2.6 Foro

3.2.7 Discusión al cuadro

3.2.8 Debate de pro y contra

3.2.9 Crítica

3.2.10 Panel

3.2.11 Juego de roles

3.2.12 Phillips 66

3.3 Otras formas de comunicar

3.3.1 Retrato

3.3.2 Persuasión

3.3.3 Dramatización

3.3.4 Autobiografía

3.3.5 Entrevista

3.3.6 Argumentación

3.3.7 Fuentes de información

3.3.8 Cuadro sinóptico

3.3.9 Resumen

3.3.10 Investigación

3.3.11 Reportaje

3.3.12 Opinión

3.3.13 Diario mural

3.3.14 Formularios de uso público

3.3.15 Solicitud

3.3.16 Acta

3.3.17 Informe

3.3.18 El discurso

3.3.19 Ejercicios

3.3.20 Taller

Capítulo 4. Comunicación empresarial

4.1 Introducción

4.2 Medios de comunicación

4.3 Funciones de la comunicación empresarial

4.4 Tipos de comunicación empresarial

4.5 Comunicación interna

4.6 Comunicación externa

4.7 Importancia de las comunicaciones

4.8 Nuevas propuestas de trabajo en el ámbito de la comunicación empresarial

4.8.1 El afiche o cartel

4.8.2 La carta comercial

4.8.3 Ejemplos de carta

4.8.4 El informe

4.8.5 Actas

4.8.6 Aspectos generales de las actas

4.8.7 Memorándum o memorando

4.8.8 Circular

4.8.9 Solicitud

4.8.10 Oficio

4.8.11 Cartelera

4.8.12 El teléfono

4.8.13 E-mail

4.9 Política de información

4.10 Planeación de comunicaciones

4.11 La trasmisión de órdenes

4.12 Ejercicios

Capítulo 5. comunicación escrita

5.1 Introducción

5.2 Los textos

5.3 Análisis de un texto

5.4 Informe de investigación

5.5 Trabajo investigativo

5.6 Monografía

5.7 Tesis

5.8 Artículo científico

5.9 Ensayo

5.10 Memoria científica

5.11 Actualización de un tema

5.12 Comentario clínico

5.13 Sistemas de escritura

5.13.1 Ideográfico

5.13.2 Silábico

5.13.3 Alfabético

5.14 Los informes

5.14.1 Método lógico

5.14.2 Método cronológico

5.14.3 Método psicológico

5.14.4 Cómo hacer un informe

5.14.5 Claridad y precisión

5.15 Competencias disciplinares de la comunicación escrita

5.15.1 Competencias genéricas

5.15.2 Otras competencias

5.16 El proceso de producción de un texto escrito

5.16.1 Planear el trabajo

5.16.2 Redactar el primer texto

5.16.3 Revisión

5.16.4 Texto final

5.17 Presentación del documento final

5.17.1 Redacción

5.17.2 Partes del trabajo escrito

5.18 Ejercicios

Capítulo 6. Procedimiento parlamentario

6.1 Introducción

6.2 Importancia y finalidad de las reuniones y comités

6.3 Objetivos de las reuniones o comités

6.4 Uso del procedimiento parlamentario

6.5 Uso de la palabra en reuniones

6.5.1 ¿Qué es una moción?

6.5.2 ¿En qué casos puede ser retirada una moción?

6.5.3 ¿Cuántas clases de moción pueden presentarse?

6.6 Asambleas

6.7 ¿Qué es una junta directiva?

6.8 ¿Qué es un debate?

6.8.1 ¿Cómo se realiza la apertura de la sesión?

6.8.2 ¿Qué significado y contenido tiene el acta?

6.8.3 ¿Qué derecho tiene un socio al uso de la palabra?

6.9 Conclusión

6.10 Recomendaciones

6.11 Ejercicios

Bibliografía

Edición: Pimera
Año: 2020
ISBN: 9789587718980
Páginas: 246
Dimensiones: 17 × 24 cm
Peso: 0.430 kg
Formato: Impreso
Idioma: Español
Categorías: Libros de Administración

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