Libro Recomendado: Planeación financiera y gestión del valor

portada libro Planeación financiera y gestión del valor

No se pueden tomar decisiones en una empresa sin un debido proceso que permita determinar las estrategias y rutas que se deben seguir a fin de mejorar la gestión de la empresa. La planeación de valor y la gestión del valor permiten conocer el estado de la empresa, sus expectativas y su entorno, de modo que se determinen, evalúen y cuantifiquen sus estrategias y objetivos.

Los autores, ambos economistas colombianos, ofrecen en este libro las herramientas para realizar tanto el análisis interno como el externo de la empresa, así como las técnicas para la valoración de empresas, entre las que se destacan FCLO, WACC y VT, y los indicadores para evaluación de la creación de valor, entre estos, Margen EBITDA, EVA, VMK, MVA, que en conjunto le permiten a los gerentes y directivos de las empresas apreciar el futuro de la empresa midiendo la calidad de las estrategias planteadas.

Como valor agregado, el libro presenta los aspectos de las Normas de Internacionales de Información Financiera (NIIF) que impactan en el examen de los estados financieros, además de un caso práctico a fin de relacional la planeación estratégica y la gestión de valor.

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